What you need to know about the viral Barbiecore trend and how to get the look

With the looming release of the Barbie movie, the internet has a new aesthetic obsession: Barbiecore. Mattel's Barbie is the muse of the moment — and her signature campy, pink-laden, and doll-like fashion is the latest look that everyone is clamoring to get.

What is Barbiecore?

If you've ever wished that you could take your Barbie's tiny plastic shoes and wrestle them onto your feet like Cinderella, then you understand the itch for Barbiecore. Think of the wardrobe of teeny clothes she used to have: hot pink dresses, luxurious magenta sleep sets, towering fuschia heels. 

Cultural trends have contributed to the meteoric rise of Barbiecore  — like the embracing of wacky Y2K sensibilities, the move away from the beige minimalism of the past few years, and the hot pink renaissance of high-fashion brands like Valentino. But the biggest catalyst for our current Barbiecore obsession is the upcoming release date of the new Barbie movie.

In the movie, Margot Robbie traipses around in pink gingham dresses, bubblegum convertibles, and neon workout sets. The world of Barbie is full of ultra-feminine silhouettes, jubilant accessories like pink hats and chunky jewelry, and most importantly — pink, pink, and more pink. 

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