Baskin Robbins to add 100 ice cream parlours to expand its network in FY24

Baskin Robbins, an ice cream brand operating in the premium space, has plans to add around 100 parlours in the current fiscal expanding its network further, said a top company official.

The company is looking for a double-digit growth in sales, helped by multiple growth drivers, including expansion of ice cream parlours and new offerings, said Mohit Khattar, CEO of Graviss Foods -- the Indian franchise partner of Baskin Robbins.

"Last year, we have crossed 850 ice cream parlours and this year (FY24) the plan is to add another 100 parlours to our network," said Khattar.

Most of the expansion would be through its franchise partner, though the company would also open some of them.

"The idea is to keep penetrating, keep going down and extending the brand into new cities," he said

When asked about the growth, he said: "We expect the market to grow about 15 to 16 per cent and we are expecting a growth higher than that."

Khattar declined to share the financial details, however, he said: