Telecommunications giant MTN has been named South Africa’s most valuable brand for the twelfth time in the past thirteen years, according to brand valuation consultancy Brand Finance’s latest rankings. The yearly Brand Finance South Africa 100 2023 report shows that MTN’s brand value continued to grow, recording an increase of 24% to R74.3-billion in 2022, with a value that is now 50% higher than pre-pandemic levels.
