Pernod Ricard's non-renewal of liquor license in Delhi will benefit local brands and companies, such as Radico. United Spirits also will make some gains. In Delhi, Pernod Ricard has close to 33% market share in the prestige segment and 17-18% market share in total whisky volume cases. The Delhi market is small in terms of volume share but is a premium market with a higher EDP driving a broader revenue share.
