BrandPost: How Pure Storage and Intel are reducing the energy cost and environmental impact of big data

Climate change poses an existential threat to who we are and how we function as a society. Rising global temperatures, fueled by excess carbon dioxide in the atmosphere, will result in strained infrastructure, species loss, and sea level rise.

The consequences of these changes will be catastrophic for many and disruptive at a level that is difficult to fully comprehend. Some of these changes are already underway, with rising ocean levels eroding coastal cities and towns and fundamental changes occurring in weather patterns and species migration. Other more profound consequences are on the horizon.

The longer we take to address the causes of climate change, the more dire the outcomes will be. As the impact of the climate crisis grows more convincing, governments are accelerating efforts to regulate industry and encourage energy efficiency. And consumers are increasingly weighing environmental factors in their purchase decisions, especially in younger generations, where value capitalism plays a more decisive role. Today’s employees prefer work opportunities at companies that share their concerns about a warming planet.

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