Women's pro sport in Canada 'ripe for investment' but investors need patience — and happy fans

In a country madly in love with hockey, why has the women’s game never been able to ride the excitement of big events like the Olympics and form a full-time league? For Canada’s best female hockey players, it remains a sorepoint, a perplexing and never quite answered question. A new report indicates that there is a momentum around women's sports that may change this narrative.