Industry association the World Federation of Diamond Bourses (WFDB) has entered into a partnership with the Natural Diamond Council (NDC) to support the growth of the industry, it says, noting that this comes as it recognises increased consumer demand as being critical to the prosperity of the natural diamond industry. In addition to making an initial financial investment, the WFDB will work with the NDC to identify ways in which the values of natural diamonds can reach more consumers more frequently, through the direct reach of the WFDB, its member bourses, and their individual members.