Advertising and Marketing In India

Advertising and marketing are two crucial elements of any business strategy in India. The Indian advertising industry has been growing at a rapid pace in recent years, with a compound annual growth rate of 12.5% from 2016 to 2021. India is the second-largest advertising market in Asia and the third-largest in the world, after the United States and China. In this article, we'll explore the advertising and marketing automation landscape in India, including the different mediums and strategies that businesses use to reach their target audience.

Traditional Advertising Mediums in India

1. Television: Television is one of the most ...