Nintendo experimented its way to a brilliant logo

Today, Nintendo’s logo is iconic. A century ago, you wouldn’t have recognized it.

The Nintendo logo is a mark fueled by nostalgia, regardless of whether you were around for the launch of the brand’s first landmark console in the 1980s or grew up wielding Wiimotes in the aughts. It has survived intact in an industry known for amorphous identities—and that’s perhaps part of the brand’s magic.

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