Petite Friture launches sculptural lighting collection and brand value-aligned podcast
Promotion: French design brand Petite Friture has launched a new collection of lighting titled Vertigo Nova created by designer Constance Guisset, which includes a sculptural shade that comes in black or white.
Described as a "highly technical collection" Vertigo Nova is the brand's latest line of lighting that was designed by Guisset. It includes a blown glass pendant, and wall and floor lights that are surrounded by thin ribbons organised in a curved, circular form.
The shade is constructed from polyurethane ribbons, which are hand-mounted onto and around its central, blown, Triplex glass spherical light.
"Vertigo Nova is born from the desire to work and shape light as an abject, to soften and mould it," said Guisset. "Here, the technical prowess lies in the mysterious sand-blasted glass."
"The purely functional is transformed into something beautiful where only that which is essential remains: a light and delicate veil floating between two worlds."
As well as being available in different types of lamps, the polyurethane shade can be purchased in black or white.
The black offers a dark, smokey hue and is suspended on a black frame. It produces a softened light for intimate settings, according to the brand. The white has an opaline finish and is set within a white frame providing bright and radiant light.
Each of the lights – from the floor lamp to the wall-mounted light to the pendant light – has a dimmable LED bulb.
Petite Friture has also recently launched its own podcast. The podcast series has been inaugurated with five episodes that feature conversations with designers such as Tom Chung, Färg & Blanche and Constance Guisset.
"What better ambassadors than our designers to talk about objects, from idea to production, about the quest for emotion and the desire for radicality?" said Petite Friture.
"There is no doubt that every person who will sit behind the Petite Friture microphone is a free spirit, their creations are guaranteed to move and inspire. They dare to open up the path ahead."
The podcast aims to explore and question design, form and substance while embodying the values of Petite Friture, which include "collaboration, honesty, the fostering of new talent, beauty and the pushing of boundaries".
Episode one of the podcast is titled Constance Guisset's Sensitive Design and features a conversation between Constance Guisset and Amélie du Passage who discuss creative exploration, pragmatism and fantasy.
The brand's key values extend across the entirety of the company, with it stating that it is committed to creating well-thought-out objects and pieces that promote social and local engagement and cultivate talent and new ideas.
The company is actioning these values by aiming to reduce its carbon footprint and offering more sustainable products that use non-harmful and recyclable materials.
A few examples of these endeavours include removing all polystyrene from its packaging by 2024, offering repair services to all furniture and opting for responsible production that sees 70 per cent of its furniture made in Europe.
To learn more about Petite Friture's Vertigo Nova collection and podcast visit its website.
Partnership content
This article was written by Dezeen for Petite Friture as part of a partnership. Find out more about Dezeen partnership content here.
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