Concacaf rebrands Champions League to Champions Cup, expands entries and boosts prize money
June 7 – In a major rebranding move designed to embrace the confederation’s past and build identity around its new expanded club competitions, Concacaf has renamed its Champions League.
Now called the Concacaf Champions Cup, the name change is a return to its former title that was used from 1962 to 2008. With then name change comes a new, modern, look and feel to brand assets.
The move is very much part of new club eco-system within Concacaf as it expands with new club competitions in the Caribbean and Central America that sit alongside the new Leagues Cup (between LigaMX and MLS clubs) and will feed qualifiers into the region’s top tier Concacaf Champions Cup.
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