NBC’s weird Nightly News branding reveals the challenges of single-letter logos
Smartphone apps have led to a resurgence in monogram logos, but making a statement with just one letter has its problems.
As it celebrates 75 years on the air, NBC Nightly News this month unveiled an unusual-looking new “N” logo designed for the smaller digital screens preferred by many viewers. The new logo is modern and angular, with an odd diagonal split that makes it look like two mirror-opposite Vs. (The network says the logo is designed to be split in two to reveal headlines for TV chyrons.) It’s one of the latest examples of the growing trend of single-letter logos—joining more than 2,400 other “N” logos filed with the United States Patent and Trademark Office (USPTO).
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