Brands, you’re doing Pride allyship wrong

In the wake of controversies around Bud Lite and Target, a new Harris Poll, shared exclusively with ‘Fast Company,’ reveals the queer community is fighting back with its wallet.

Leaning into human rights issues can show consumers that brands are made up of more than a bunch of suits in a boardroom and that they’ll support causes to better the world. But in 2023, that narrative has gotten messier. Somehow, LGBTQ+ allyship has created anger along with applause, as recent headlines about Bud Lite, Target, and Starbucks demonstrate.

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