German market PRIME’d for launch with Bayern deal
August 11 – FC Bayern Munich have signed a multi-year partnership with PRIME Hydration that will make the young brand their official isotonic partners.
The sports drink company, founded in 2022, adds the 33-time German champions to its roster of sports partnerships which includes Arsenal and FC Barcelona alongside the UFC.
PRIME Hydration sold be exclusively at the Allianz Arena on match days, though the company have said they intend to expand retail operations in the German market later in the year as well as launch FC Bayern X PRIME limited-edition bottles.
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