Adidas turned its past into its future by transforming an old Kobe Bryant signature shoe model into something special

The Adidas Kobe models have a new life. Check it out on this episode of Special Delivery.

Many people don’t know this, but Kobe Bryant was once a signature shoe athlete with Adidas.

Most people don’t know that because the models aren’t looked at too fondly across the board. For good reason. They’re big, boxy and clunky. They’re just generally not thought to be as good as the models Bryant produced with Nike.

But there’s still a nostalgia that comes with them that has made them charming in recent years. Things have turned around a bit. Now, Adidas wants to tap into that.

According to data from eBay’s sneaker department, the Kobe 1 signature model the new Crazy Infinity 2.5 is modeled after is one of the most searched Adidas Kobe sneakers on the platform by volume so far in 2023. Three of the top seven models are all Kobe 1s.

That growing popularity is why Adidas is tapping into that with the new Crazy Infinity 2.5. The brand completely transformed Bryant’s old signature sneaker into something completely different. Fans are absolutely loving it so far.

On this episode of Special Delivery, we tap into why. Check it out.