Polaroid’s new camera takes instant photography to a new level

At $600, the I-2 is not for casual snapshots. But its fancy lens and manual settings let it pull off photos that cheaper models can’t. And its ambition shows that Polaroid really is back.

Back in the golden age of instant photography that was the 1970s, Polaroid offered a dizzying array of camera models. One of the most iconic was the rainbow-striped OneStep, with its accessible $39.95 list price. But the line went all the way up to the SX-70, the folding, leather-wrapped SLR I’ve called the greatest gadget of all time. At $180—around $1,200 in 2023 dollars—it was for people who took taking Polaroids really seriously.

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