The influencer marketing sector in India has grown to over $146 million in 2022, but aspiring creators face challenges due to the lack of education and training in content creation and entrepreneurship. To address this, comprehensive educational programs should be developed to equip content creators with the skills and knowledge needed to succeed in the creator economy. These programs should cover various topics such as portfolio building, content monetization, branding, marketing, and financial management. By bridging the educational gap, aspiring creators can transform their passion into lucrative career choices and establish sustainable businesses.
