The #PSL Launch Caused a Record Spike in Starbucks Traffic
August 2023 saw some of the hottest summer days on record across the United States, which might have made the August 24 return of the autumnal Pumpkin Spice Latte seem comically premature. But heatwaves apparently didn’t do a thing to dampen the success of Starbucks’ most popular annual rollout—in fact, maybe people…