Crayola is launching an online flower shop for a good cause

The crayon company will now sell bouquets—and a percentage of every sale will be donated to charities.

Crayola, the company known for catering to kids’ artistic endeavors for decades, is coloring the world in a new, but just as vibrant way. On Tuesday, the crayon maker announced the launch of Crayola Flowers: an online flower shop for all your fresh-cut floral needs.

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