A Beauty Clinic in China Offers an Immersive, All-Sensory Experience

Located in Zhangzhou, China, Hoormem is an aesthetic spa conceived as a healing retreat where guests can escape the hustle and bustle of the city. Responsible for both the brand’s graphic identity and spatial design, creative studio CUN PANDA NANA developed a meditative design language based on the concept of softness. Minimalist in aesthetic yet rich in sensory stimuli, the spa offers an immersive experience thanks to a fluid spatial configuration and artful use of ambient lighting.