The French government will ask the fuel industry to sell fuels at cost in a bid to cushion the blow of higher oil prices on end consumers, President Emmanuel Macron said this weekend. "The Prime Minister will bring together all the players in the sector this week and we will ask them to sell at cost price, that is to say that no one makes a margin," Macron told French media, as quoted by Reuters. The French president went on to argue that freezing prices at current levels was not as effective as selling at cost. Reuters notes in its report…