The company has engaged PhonePe, Mahindra, Coca-Cola (Charged), HUL (Glow and Lovely), IndusInd Bank, Mondelez and Jindal Panther as broadcast sponsors. For digital, the sponsors are Mahindra, Booking.com, Hindustan Unilever (Surf Excel), Louis Philippe, Kingfisher, Coca-Cola (Thums-Up), Black & White and MRF.
