The age of expansion is here for women’s sports

Some of the biggest names in the business of women’s sports shared why the future is looking so bright for sports leagues, such as the NWSL and WNBA.

The National Women’s Soccer League (NWSL) is growing yet again. Just last month, it was announced that Boston would be the league’s newest franchise, with its first season in 2026. And its investors—like those behind the new Bay Area club announced earlier this year—will be paying a staggering $53 million in expansion fees for the privilege of joining the growing NWSL.

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