Why Skechers finally getting in on the NBA is extremely smart

Alright, folks. Look. Before we get started here, I have to be clear: I know how we all feel about Skechers.

That brand’s shoes are capital U ugly. I don’t mean any disrespect by that — to be honest, Skechers knows what it’s doing. It does it on purpose. And it’s largely worked out. That’s why it’s a multi-billion dollar brand. It’s just not the coolest.

That’s why it was so weird to see all of these Skechers popping up on the feet of NBA athletes. I mean, what in the world? What are we doing, folks? Skechers? In the NBA? That’s wild.

But, listen. Yes, it’s extremely weird. But we’ve got to admit it’s also a pretty smart business move on the brand’s part.

Let’s talk about that for a second.