The company calls this business food-tech, which it has identified as one of the emerging vectors of growth. It currently runs three brands: ITC Aashirvaad Soul Creations for North Indian daily or comfort food, ITC Master Chef Creations for North Indian gourmet cuisines, and ITC Sunfeast Baked Creations for bakery products. There are 19 cloud kitchens in Bengaluru and four in Chennai. The kitchens have already broken even.
