Who is Billy Childs and what does BC Boots sell?
BILLY CHILDS is one of the many budding entrepreneurs hoping to impress the Dragons on the 2024 series of Dragons’ Den.
The avid football fan runs a successful business that is hugely popular on social media.
Who is Billy Childs?
Billy Childs is an aspiring entrepreneur from Basildon.
He is a former professional football player and now works as a PE teacher.
Childs, who is one of the contestants of the January 2024 series of Dragons’ Den, is also a business owner and is the director of BC Boots.
What does Billy Childs’ company BC Boots sell?
According to the company’s official website, BC Boots is “one of the most trusted and well known authentic match worn and player issue football boot sellers in the world.”
The online shop specialises in boots that have been specially made for, and worn by, the world’s best professional players.
The unique shoes are impossible to find in high-street stores and BC Boots gives customers the opportunity to get their hands on football boots that are really worn by players.
The brand boasts of having a “large network of different contacts all over the world within the football industry,” which allows them to gain access to the rarest shoes.
BC Boots also promise customers “an extremely high standard” of items.
Customers can shop several different collections on the website, including La Liga, UEFA Euro and UEFA Champions League.
Is BC Boots on social media?
BC Boots is very popular on social media and boasts over 158k Instagram followers as of January 2024.
The company calls Instagram its “main hub in terms of social media” and says it’s where the brand began.
The BBC Boots website explains that Instagram allows the company to show “photomatches of match worn boots” and “close up insights into the unique customisations on some pairs” for customers.
Childs’ business also has a TikTok account, where over 12k users follow the brand.
On TikTok, BC Boots posts contents such as in-depth reviews of particularly special pairs of match worn boots, “delving into all of the details and points which make them unique pieces”.
The company boasts that these details would “never usually ever be seen by anyone but the players and manufacturers themselves.”
When will Billy Childs appear on Dragons’ Den?
Childs is scheduled to appear on the January 18 episode of Dragons’ Den.
Episodes of the BBC show air on Thursday evenings at 8pm and also become available for catch up on BBC iPlayer after airing.
The 2024 series, which is the show’s 21st, sees Sara Davies, Peter Jones, Deborah Meaden, Touker Suleyman and Steven Bartlett on the panel.
Former footballer Gary Neville and Emma Grede have also joined the series as special guests.
Neville, who is also a co-owner of English Football League club Salford City, will appear on the same episode as Childs.
According to Yahoo! News, Child decided to apply for Dragons’ Den in October 2022 to raise his business’ profile.
He said: “I’ve definitely grown as a businessman thanks to being so fortunate to appear on Dragons’ Den.
“The feedback from the business tycoons really opened my eyes to a different perspective to the business and made me realise to be open about change.”
He added: “It was quite fitting that I got to do my pitch in front of Gary given the football connection, and this opportunity will enable me to share my vision with a wider audience and gather insights from some of the industry’s most prominent business icons.
“I’m truly thankful.”