JSE-listed cement and construction materials company PPC has approved a substantially reorganised and strengthened executive committee to drive improved profitability and a sustainable return on capital for its South African business. The reconstituted committee includes several new roles aimed at enhancing operational excellence and strategic planning, including the appointment of a COO to focus on increasing efficiencies, productivity and cost reduction initiatives, a chief revenue officer (CRO), and a chief strategy officer (CSO), who will work closely with PPC CFO Brenda Berlin to implement various profit improvement initiatives.