NASCAR looks to diversify audience despite anti-DEI backlash as viewership falls

NASCAR is going pedal-to-the-metal in its marketing drive for more diverse viewers — despite the growing national backlash against DEI — to boost its sagging ratings. Average viewership for live NASCAR races across all television networks drew an audience of 2.9 million in 2023 — roughly 9.4% less than the 3.2 million audience members that...