iPhone apps won’t be cheaper in the EU now that you can sideload them
Not only did Apple release iOS 17.4 beta 1 with support for iPhone sideloading and everything else the DMA regulations forced Apple to change, but the iPhone vendor also detailed the new terms developers can sign for the region, including financial details and new commissions.
While iPhone sideloading is coming to the EU, developers can still stick with the current payment fee structure. That is, pay 30% or 15% (under the App Store Small Business Program) for digital purchases instead of the new commissions.
They can switch whenever they like if they want to offer app downloads directly to their customers via their websites or third-party app stores, which Apple refers to as app marketplaces.
The Digital Markets Act (DMA) is a piece of legislation that will make big changes to how tech works and is used in Europe. The new law will supposedly improve competition and protect the consumer. But when it comes to sideloading, a quick calculation indicates that apps aren't going to be more affordable in Europe—at least, not all of them.
For some developers, sticking with Apple's current scheme -- the one they criticize so often -- might make more sense than adopting the new EU-only contract.
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