The 26 best jewelry brands you can get online 2024

Ana Luisa makes affordable jewelry that's designed to last. In fact, each piece comes with a two-year warranty so you know you won't be left with a snapped chain or a ring with stones missing. 

Though their jewelry is mostly dainty, the pieces really stand out. I own their Meesh Necklace, one of their bestsellers, and I get compliments on how beautiful and shiny it is every time I wear it. Plus, I have a nickel allergy, which means that low-quality instantly gives me a rash. Every piece I've bought from Ana Luisa is fully hypoallergenic and feels great against my sensitive skin.

Read our full review of Ana Luisa to see more of our favorite pieces. 

For minimalist styles at a minimal cost, Quince has a collection of solid gold jewelry that starts as low as $50. Similar to Italic, Quince is able to offer solid gold and diamond jewelry at affordable prices by cutting out the middleman.

If you're looking for exceptionally dainty pieces, this is where you can pick up a pair of 14-karat gold hoops for less than $50 and a simple 14-karat gold stacker ring for less than $70. The minimalist designs and low prices make Quince an easy destination for rounding out the foundation of your jewelry collection.

If you love the "I-just-threw-this-on" jewelry look, you're going to want to check out Gorjana. If you haven't heard of it already, this Laguna Beach-based brand is well-loved for its range of affordable, gold-plated pieces that range from simple and dainty to funky and trendy, which pretty much all cost under $100. If you want something a little more luxe and have extra room in your budget, Gorjana recently introduced a line of fine jewelry that's made up of solid 14-karat gold and diamonds. Read our full review of Gorjana.

Awe Inspired makes some of the most unique and meaningful pieces we've found, and is beloved by celebrities like Taylor Swift, Halle Berry, and Meghan Markle. Awe's signature line is its collection of goddess-inspired necklaces ranging from mythical goddesses like Athena, the Greek goddess of heroic endeavor, to real-life "goddesses" such as Harriet Tubman.

If you don't know which goddess suits you best, Awe has a quiz you can take. And while the goddess collection offers plenty of swoon-worthy pieces, it's just the tip of Awe's offerings — you'll also find meaningful pieces inspired by amulets, affirmations, the zodiac, and more. Not only do all the pieces feel unique and personalized, but they're surprisingly affordable, with most necklaces coming in at under $200. 

Toronto-based startup Mejuri, founded by a former art director and a former engineer and third-generation jeweler, drops new pieces every week of the year, and without fail, its largely female clientele return again and again to its 14-karat gold, gold vermeil, and sterling silver jewelry that's made for everyday wear.

Mejuri's mission is to have women "embrace a daily dose of luxury." With plenty of under-$100 options, it makes fulfilling this mission very achievable. Read our editor's review of Mejuri's pearl hoops, and check out our full review of Mejuri jewelry.

Don't let the name fool you — in addition to the gorgeous custom engagement rings you'll spot on its Instagram page, Ring Concierge has a full line of necklaces, earrings, and bracelets to own and wear for a lifetime.

As true fine jewelry pieces, RC requires a larger budget than many brands on this list, but if you're looking to splurge on a tennis bracelet or a simple diamond stacking ring, you can find it for lower markups than many big-name jewelers. Many of the top sellers fall under $1000, including stacking rings and diamond ear cuffs for less than $200 that are a perfect entry point to building your collection.

BaubleBar is a great place to find both quirky pieces and classics that will last you many years. The pieces range from trendy jelly slider bracelets that you can customize with your name to elegant, gold-plated pieces. Bauble Bar also has partnerships with places like Disney and the NFL to produce pieces like Mickey Mouse earrings or football helmet pendants that make great gifts for the super fan in your life. 

For more of our favorite pieces, see our review of BaubleBar.

Aurate offers both minimal, everyday pieces as well as bold statement pieces, so you can create a well-rounded jewelry collection. Everything is crafted in New York City, which also means that NYC dwellers can enjoy same-day delivery of 14- and 18-karat gold, AAA pearls, and ethically sourced diamonds (the rest of the country gets free shipping). Read our full review of Aurate jewelry.

Known for its delicate rings and transparent sourcing, Catbird is the epitome of cool jewelry. At Catbird you can find delicate $48 rings alongside sparkly engagement rings. It's fully transparent about the source of its materials and donates 1% of all sales to non-profits including the ACLU and Planned Parenthood.

In addition to jewelry that's crafted in-house, Catbird is home to other designers and beauty and home goods. Catbird is also famous for its "permanent bracelets," which you have to go into the store to have welded onto your wrist. While they do have brick-and-mortar locations in New York, we've found that it's more reliable as an online jewelry store because there are more options.

The name of the game with Susan Alexandra is fun. The brand is famous for its campy and trendy beaded handbags, like the Ash Bag, and their jewelry line embodies the same sense of whimsy. In fact, they have a whole section of beaded fruit earrings and offer a crafty make-your -own jewelry option that lets you pick your own colorful charms.

Italic is an online retailer where you can find clothing, handbags, home goods, and more that are made in the same factories as designers like Miu Miu and Prada — just without the label and for a fraction of the price. Recently, it added fine jewelry to the mix. You can now pick up timeless additions like diamond necklaces and solid gold huggie hoops for as little as $225 and $150, respectively. For more info on how Italic works, read our full review. 

When earrings are all you're after, Studs has a wide assortment to create your perfect earscape, making it atop pick as one of the best online jewelry stores for delicate earrings. It's here you'll find hoops of all sizes, simple studs, and huggies with cute charms that range from cowboy boots to lava lamps. What they all have in common is a dainty size and aesthetic that makes them easy to layer on your lobes. (If you're looking for large statement earrings, your time is best spent elsewhere.) If you need another piercing to accommodate your new pieces, Studs can help you with that, too, at one of its physical locations. 14-karat gold plating keeps the prices low, with starting prices at $14 for a single earring. Read our full review of Studs.

Sequin makes jewelry that's stylishly eclectic. You can find necklaces made of baroque pearls, chokers adorned with astrological symbols, and gemstone earrings made to ward off the evil eye. Their selection of semi-precious pieces are beautifully designed to stand out. Plus, you can even make your own necklace by choosing from an array of ornate charms and gold chains.

Stone and Strand produces its own high-end jewelry and curates other like-minded brands on its site, creating an online space where shoppers aren't intimidated to explore fine jewelry. Most pieces are made of 14-karat solid gold — though you can also find more affordable gold-plated options — and the diamonds and gemstones used are ethically sourced and conflict-free. It's one of the best online jewelry stores for everyday pieces, including an exceptional collection of layering rings and necklaces.

Read our full review of Stone and Strand.

Skeptical about buying diamond rings online? Vrai helps to streamline the process. This downtown LA-based company only uses solid gold and Diamond Foundry diamonds, which are physically and chemically indistinguishable from mined diamonds, and created using solar energy.

Vrai's simple and timeless pieces will delight minimalists and anyone who hates to be plagued by pages and pages of choices. Couples should take advantage of its free home try-on program for wedding rings, which decreases the pressure of choosing the perfect ring. Read our full review of Vrai jewelry.

Noémie specializes in both timeless designs and custom pieces that feature conflict-free stones. While you can find classic tennis bracelets and playful diamond studs, we think its custom design option offers exceptional value, making it one of the best online jewelry stores for custom pieces.

You simply describe your dream piece and budget, and the designers at Noémie pull together original designs for you to choose from. Our editor recently used the service to make a custom wedding band to fit around a tear-shaped engagement ring and loved being part of the design process. For truly one-of-a-kind pieces, Noémie is worth checking out.

If you've ever admired the sparkling diamond necklaces worn by celebs on the red carpet but felt like the look was entirely out of reach, then consider Dorsey. The online jewelry brand makes statement pieces that would fit right in at an awards show, yet because they're mostly made from lab-grown white sapphires and plated sterling silver, the prices average around $200-$500.

Dorsey also has the option to splurge on lab-grown diamonds that fall in the $2,500-$4,500 range – not quite spare change, but still far less than red carpet jewels that regularly run $1 million or more. The brand's signature collar necklaces and tennis bracelets are standouts you can wear with everything from a T-shirt to an evening gown.

Brooklyn-based designer Page Sargisson makes custom pieces that run well into the thousands, but you'll also find plenty of more affordable options as part of the 10 karat and silver collection. Everything is made by hand out of solid gold or sterling silver and includes pieces like an opal-studded evil eye necklace ($575) and tiny stud earrings ($32).

At the helm of the movement towards "ethical fast fashion" is Soko, a jewelry startup with an innovative, efficient, and empowering model that uses technology to connect with independent artisans in Africa. Soko's jewelry is guaranteed to attract attention, not only for its unique sourcing and manufacturing origins but also for its structural, powerful style. These hand-made pieces are produced from less conventional, but more affordable materials like brass. Read our full Soko review.

For top-line luxury, specifically 22- and 24-karat gold, at surprisingly affordable prices, Auvere is the place to go. There's a range of feminine and more masculine designs, so there's something to fit everyone's style. There's no denying that the architectural pieces are investments, but you get what you pay for — pure gold, wrapped into beautiful designs without the mark-up — and they'll only appreciate in value over time.

Ariel Gordon designs cute, delicate jewelry that is meant to be worn over and over again. This Los Angeles-based brand is a celebrity favorite and it's easy to see why. Launched out of her apartment while Gordon worked as a Hollywood publicist, the collection is made up of pieces designed to be worn over and over again, transitioning from occasion to occasion without losing quality and durability. Its charm pieces, which include animals and flowers, are truly sweet designs that'll brighten your day.

Investing in a nice piece of jewelry without trying it on first can feel risky. If you can't make up your mind right away, Verlas is one of the best online jewelry stores for a try-before-you-buy experience. The brand's try-at-home program allows you to try any three pieces from the site for 15 days. The test pieces are made of replica materials (like cubic zirconium and brass), but when you're done, you can choose the ones you love best and then order the real deal made with diamonds and gold. If you want to pass on them all, that's okay too. Of course, if you know what you want right off the bat, you can go straight to purchasing.

When wedding ring shopping gets so stressful that it detracts from the real experience of starting your life with someone, that's a problem. As one of the best online jewelry stores for simple bands and wedding rings, Holden is making it easy to shop for and customize rings that start at only $249. Simply request a free ring size kit, choose your ring profile, width, metal, karat, and finish, and add an optional engraving, and your rings will be made-to-order with 3D printing technology. Read our full review of Holden, which is also a top pick in our guide to the best men's wedding bands.

The idea for Couple began when one of its co-founders had difficulty finding an engagement ring for his now-wife and saw an opportunity to also lessen the environmental and ethical challenges of mined diamonds. Couple works with lab-grown diamonds that look identical to mined ones (and are actually of higher quality) so that marriages can start off on the right foot — with trust, transparency, and thoughtfulness. Many of the rings can also be engraved for a truly personal touch. Read our full review of Couple. 

Love a finger full of stackable rings? As one of the best online jewelry stores for colorful pieces, you'll love Gemist's wide variety of affordable options. The brand offers a streamlined at-home try-on process, where you're given three costume rings to play with for two weeks. Enjoy the pieces? Just let Gemist know, and they'll send you the custom pieces after you send your testers back. Gemist also has a variety of earrings, wedding bands, and engagement rings, too.

Idyl's modular jewelry lets you create multiple looks from a single necklace or pair of earrings, all of which are made with lab-grown diamonds and conflict-free gold.

What Idyl lacks in options, it makes up for in versatility. The jewelry brand currently only sells necklaces and earrings but what makes it unique is that everything is modular — all of the pieces are designed to be mixed and matched with various add-ons to create different looks. Once you own the basic round studs, for example, you can purchase 17 separate attachments to look like an entirely new pair of earrings. Idyl also aims to bring transparency and sustainability to its jewelry line by using lab-grown diamonds and traceable solid gold.