Cops called after parents get tricked by AI-generated images of Wonka-like event

Enlarge / A photo of "Willy's Chocolate Experience" (inset), which did not match AI-generated promises, shown in the background. (credit: Stuart Sinclair)

On Saturday, event organizers shut down a Glasgow-based "Willy's Chocolate Experience" after customers complained that the unofficial Wonka-inspired event, which took place in a sparsely decorated venue, did not match the lush AI-generated images listed on its official website (archive here). According to Sky News, police were called to the event, and "advice was given."

"What an absolute shambles of an event," wrote Stuart Sinclar on Facebook after paying 35 pounds per ticket for himself and his kids. "Took 2 minutes to get through to then see a queue of people surrounding the guy running it complaining ... The kids received 2 jelly babies and a quarter of a can of Barrs limeade."

The Willy's Chocolate Experience website, which promises "a journey filled with wondrous creations and enchanting surprises at every turn," features five AI-generated images (likely created with OpenAI's DALL-E 3) that evoke a candy-filled fantasy wonderland inspired by the Willy Wonka universe and the recent Wonka film. But in reality, Sinclair was met with a nearly empty location with a few underwhelming decorations and a tiny bouncy castle. In one photo shared by Sinclair, a rainbow arch leads to a single yellow gummy bear and gum drop sitting on a bare concrete floor.