Shoppers discover ‘pyjamas of spring’ in Sainsbury’s as they race to nab cute and colourful £18 sets
FASHION fans can sleep easy, the “pyjamas of spring” have been found – and they’re a supermarket buy.
Shoppers are going crazy for Sainsbury’s latest pj sets on social media and in store.
With vibrant colours, diverse patterns, and bold combinations, the Tu Clothing sets are giving maximalist aesthetic, perfect for springtime.
Amongst the sets, one boasts an adorable croissant pattern while another features a colourful tiger print – and they’re almost fully sold out online.
Spotting the sleepwear in store, fashionista Poppy Adams said: “Alert, there are incredibly cute pyjamas. I absolutely love these. They look so comfy.”
Another added: “I’m looking for the perfect SS24 pyjamas and we’re starting with Tu at Sainsbury’s.”
Meanwhile a third chimed in: “Did I buy the croissant ones as soon as they went online? Yes. Will I be wearing them as regular trousers? Also yes.”
“Run to Sainsbury’s for cute PJs”, insisted someone else.
And a fifth added: “POV: You got influenced with the funky Sainsbury’s pjs currently serving sass right now in a supermarket near you. I’d actually wear these pants out out.”
The cute and colourful pyjamas range from £18 to £20 with sizes 8-24.
But some devastated shoppers are already struggling to get their hands on their dream set.
“Can’t find these pyjamas at all”, cried one.
A second pleaded: “Please tell me you’ll be getting more in???”
While a third echoed: “Are these coming back online?!”
Sainsbury’s has reported that the Tiger Palm Print set is its number one best-selling pyjama style this season, closely followed by the Multi Stripe set.
Aimi Williams Smith, Head of Design at Tu says: “We’ve seen great success with our pyjamas sets over the past few months, with searches online at Tu.co.uk up by 148% year on year as customers look to update their loungewear and nightwear for Spring.
“We’re really seeing customers opt for fun and colourful yet comfortable options, and our Tiger Palm Print and Multi-Stripe sets are currently two of our most popular styles.
“We’re also so thrilled to see customers loving and sharing our vibrant patterns and bold designs on social media too and hope that our nightwear collection continues to bring a little bit of joy to customer’s wardrobes.”