Knut Frostad joins Henri-Lloyd as Executive Chairman

About Monte Rosa Sports (MRS)

MRS, a holding company for sportswear, owns Henri-Lloyd, Odlo and Janus, each of which have a considerable growth plan over the next 5 years. While retaining his position of the MRS Board, Knut’s role at Henri-Lloyd is centred on Sales and Finance.

Graham Allen, CEO of Henri-Lloyd, said: 

“I’m delighted that Knut has chosen to join our business. He has an exceptional standing within the yachting and boating industry. We’re looking forward to having the benefit of his wealth of knowledge and expertise as we rebuild the Henri-Lloyd business.” 

Hugo Maurstad, Chairman of Monte Rosa Sports commented: 

“As a four-time participant in the Volvo Ocean Race, Knut has an excellent understanding of the Henri-Lloyd brand. He will be a huge asset to our business as we focus on strong growth in the next several years. Knut’s career in business is as distinguished as in sport: he successfully led The Volvo Ocean Race for many years before becoming CEO for marine electronics company, Navico, in 2019. He has an exceptional track record of motivating people and taking brands and businesses to the next level. We are lucky to have him on board.” 

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About Henri-Lloyd

Founded by Henri Strzelecki MBE in 1963, MRS revolutionised waterproof, protective clothing, and, today, is at the forefront of environmental consciousness in producing protective apparel. ‘Mr Henri’ (as he was known) fought for principles of integrity, innovation and honesty, never settling for the ordinary, instead focussing on pursuits of excellence and helping remarkable people.

Acquired by MRS in 2022, Henri-Lloyd continues to evolve in this new chapter for the brand, centred on world class design, quality and operations.

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