Prime energy drink launches new ‘limited’ flavour in the UK – but all fans have the same question
A NEW Prime energy drink has landed in the UK but fans are all asking the same question.
The popular range of drinks, backed by Logan Paul and KSI, has now brought out a new strawberry banana flavour.
Prime announced the move in a message on X, formerly Twitter, saying: “STRAWBERRY BANANA HAS ARRIVED!
“We’ve finally delivered on our #1 requested flavour, in stores now.”
A retailer has also posted about the latest Prime drink, writing on Facebook: “The newest Prime has just arrived! Strawberry Banana flavour! Grab one before they are all gone. No reserves. Limited stock.”
If the online comments are anything to go by, the only thing fans wanted to know was how much the new drink cost.
A couple of people both posted: “How much please?”
With another saying much the same thing by writing: “Anyone know how much?”
While a third said: “God knows how much.”
When The Sun Online checked the brand’s website there was no indication of the drink, let alone how much it retailed for.
Looking at online retailers though the price varied wildly.
On Etsy it can be bought for £6.99 for a 500ml bottle, while on Greens Essentials it was selling for £12.49.
Amazon is selling the drink for £14.99 a bottle.
On the Amazon site, it says of the product: “Introducing the newest sensation in the hydration game: Prime Hydration – Strawberry Banana.
“This luscious new flavour is the latest innovation from Prime UK, brought to you by the iconic duo, Logan Paul and KSI.
“A refreshing blend that’s not just a drink, but a statement of peak performance and tantalising taste, now available for the first time outside the USA.”
The drink’s popularity grew after YouTube stars Logan Paul and KSI promoted the drink around high-profile celebrity boxing bouts in the UK.
The duo came up with the idea for coconut water-based Prime Hydration after their final boxing match in 2019.
During a live stream, the pair said they wanted to “rival the biggest companies on earth” with their products – including “Pepsi, Coke, Gatorade and Powerade”.
The YouTubers claimed that their biggest goals for their collaborative drink were taste and hydration.
The duo have advertised their Prime Hydration brand as “when rivals come together as brothers and business partners to fill the void where great taste meets function”.
According to the manufacturers, Prime contains 10 per cent coconut water, electrolytes, B Vitamins and BCAAs.
The drink was brought out by a company called Congo Brands, promoted by Logan Paul and KSI.
The Kentucky-based company was awarded a “Rising Star” accolade at the 2022 BevNET awards.
The Sun Online has contacted Prime for comment.
