MSNBC’s Biden Interview Loses in Ratings to Newsmax’s Trump Rally Coverage
MSNBC’s much-hyped interview with President Joe Biden this past weekend was only the third most-watched hour on cable news among its time slot, trailing both Fox News’ early evening programming and Newsmax’s live coverage of a Donald Trump rally.
According to Nielsen, MSNBC host Jonathan Capehart’s wide-ranging sitdown with the president attracted a total of 732,000 total, including just 62,000 in the key advertising demographic of adults ages 25-54. The broadcast was heavily advertised as Biden’s first televised sitdown following his fiery State of the Union address.
Capehart’s pre-taped conversation with the president, which aired during the MSNBC host’s Saturday 6 p.m. show, did include a number of newsmaking moments. Biden, for instance, said he regretted referring to Georgia student Laken Riley’s accused killer as “an illegal” during his speech, confessing he should have used the term “undocumented person.”