Why merchandise craze is taking over beauty
In September 2014, a half-face Instagram selfie of Karlie Kloss stood tall among a sea of others flooding the internet at the time.
Partly, certainly, because it was Kloss - the rise of the model-entrepreneur in fashion and soon technology was in full swing - but the photo also served mainly as a showcase for the gray round neck, with the embossed 'Glossier' on the front in bold, black letters.
More from WWD"We made the sweatshirt for internal use [use] and friends of the brand, but when people like Karlie started taking selfies with it, demand poured in," said ...