The franchise has roped in Dream11 as the title sponsor, replacing EbixCash. KentRO, BKT Tyres, Jio, Hindware, and All Seasons are the principal sponsors. It also has partners like Astral Pipes, Lava Mobile, Avon Cycles, Timex, Dazller, Campa Cola, Advance Laminates, Polaroid, and FanCode.
