After 'Taylor Swift: The Eras Tour' premiered in October 2023 and collected $261.7 million at the box office, a bidding war for streaming rights erupted. Disney+ got the streaming rights after it reportedly paid $75 million. The concert film was released on Disney+ on March 14, 2024. One of the reasons for it becoming an instant hit was that the new version featured all the songs missing from the theatrical release of 'Taylor Swift: The Eras Tour'.
