The opening day on March 22 also witnessed the highest-ever peak TV concurrency of 61 million viewers. Disney Star, which is the official broadcaster of the IPL, is airing the matches on the Star Sports network. “This growth is a reaffirmation of the incomparable capacity of live cricket to aggregate audiences on TV and provides a blockbuster start to tournament. We will continue to enrich the magic of one of the world’s biggest sporting events to take forward the launch momentum and deliver unprecedented viewership,” a Star Sports spokesperson said.
