It was music to the ears of paddleboarders all over the United Kingdom: British Canoeing has officially rebranded as Paddle UK. The change is a clear bid to make SUP paddlers feel just as included as the longtime canoe and kayak members who still refer to their national governing body as the “British Canoe Union” (“BCU” got nixed in 2014). Despite the slightly awkward acronym (“PUK”), the move for inclusivity seems to be working.
