Dove just made the best AI-related ad yet

The brand’s pledge to never use artificial intelligence for its images builds on work its been doing for decades.

When Dove launched its “Evolution” commercial in 2006, it went viral almost immediately. The spot showed a time-lapsed inside look at how an image goes from photograph to beauty ad—and all the digital manipulation in between. It was one of the first truly viral ads of the digital era, and a perfect extension of the brand’s then-2-year-old “Campaign for Real Beauty.”