Why Copa América may be 2024’s biggest cultural moment in sports in the U.S.
This summer, soccer and the ‘Messi effect’ will hit an inflection point in the U.S., making Copa América an undeniable marketing moment to reach U.S. Hispanics.
This summer, soccer and the ‘Messi effect’ will hit an inflection point in the U.S., making Copa América an undeniable marketing moment to reach U.S. Hispanics.