In what has overwhelmingly been seen as the PM trying to be 'with it, innit?' the shoe is on the other foot now, with the fashionable trainers now laced with Sunakiness. Such is the effect of Brand Rishi, the walking-talking example in Britain of a dad joke, on Brand Adidas, that the Sambas are now being shorn off trendy Brit feet faster than you can say, 'Allo, Vindaloo.'
