Why AT&T turned its new ad into a reunion for ‘The Office’

The new campaign is just the latest example of using pop culture nostalgia to get our attention.

Former star of The Office Rainn Wilson is starting a new small business, and he invited some old friends from the hit show to join in. “Dream With Rainn” is a luxury pillow with an embedded speaker that plays calming, snooze-inducing vocalizing from the man who gave us Dwight Schrute.