The Out-of-Touch Adults’ Guide to Kid Culture: 'The Tortured Poets Department'
What do Taylor Swift, Deadpool, and industrial grade glycine have in common? Young people are obsessed with all of them.
Taylor Swift released a new album this week. While the singer is 34 years old—practically middle-aged—her music speaks to young people directly, and they are speaking back. Less mainstream young people are becoming huge fans of a Chinese industrial chemical company. Read on, and I'll explain why.
The internet reacts to Taylor Swift’s The Tortured Poets Department
The Tortured Poets Department released this week, and people have opinions. Swift’s 11th studio album offers 31 new songs to listen to, analyze, and love or hate. Critics are nearly unanimous in their praise, but are they being cowed into it? Paste magazine gave Tay-Tay’s latest a bad review, but didn’t include a byline on its post “due to how, in 2019 when Paste reviewed Lover, the writer was sent threats of violence from readers who disagreed with the work.”
Fans seem to like the new album too, but some of Swift's lyrics are churning up mild controversy. First there’s this line from "I Hate It Here”: "My friends used to play a game where/ We would pick a decade/ We wished we could live in instead of this/I’d say the 1830s but without all the racists.” This has led some to speculate that Swift is secretly racist, a running theme among dorks on the far right. Truth: taken in context, the line is not objectionable.
Then there’s, “You wouldn’t last an hour in the asylum where they raised me” from “Who's Afraid Of Little Old Me.” Some have pointed out that Swift’s father was a bank president and she was raised in an upper middle class household, like that's a huge "gotcha." But it's art; come on. Some critics have an issue with this line from “So High School” too: “You know how to ball, I know Aristotle/Brand new, full throttle/Touch me while your bros play Grand Theft Auto,” pointing out that Swift is 34 years old and isn't that ridiculous. But it’s a song about high school. (Now that I have defended Taylor Swift, I intend to use her fans as a personal army because they owe me.)
Why is TikTok obsessed with “food grade glycine?”
This is one of those jokes that is dismantled by an explanation, so before I ruin it, I'll wait while you check out Chinese manufacturing company Donghua Junlong's TikTok. The chemical company set up the account recently to post genial videos about the many uses of glycine, an amino acid. Something about them appealed to TikTok’s ironic crowd, and videos like “Stronger piglets start with a high quality Iron Glycine supplement!” And “Food-Grade Glycine: Indispensable in Everyday Life” went mildly viral, with Donghua Junlong stans posting hundreds of hilarious comments about their admiration for the company and the food grade glycine it produces. (See how my explanation makes the joke less funny?) Fans started posting fan videos. This guy visited the factory. Here’s an interesting response from a Chinese woman about the grassroots cultural exchange.
The company eventually noticed the attention and posted a video just for the fans the other day. They seem happy but confused about all the attention, which probably means the trend is over, as future Donghua Junlong videos will be produced with this new audience in mind, and will likely lose their outsider appeal.
Watcher Entertainment is the latest exodus of an old-guard YouTuber
This week popular YouTubers Steven Lim, Ryan Bergara, and Shane Madej, the founders of Watcher Entertainment, announced the channel was leaving YouTube for the greener pastures of a subscription-based platform. The news was met with a chorus of dismay from fans, prompting the company to announce that it wasn’t leaving YouTube after all, but would instead post videos on YouTube a month after it posted on its subscription site.
Watcher helped develop and the popularize the professionally produced style that defines YouTube in 2024 through its popular series like “Ghost Files” and “Puppet History." Its half departure is only the latest exodus of an “old guard” content creator. Once ubiquitous, multimillion subscriber stars like Pewdiepie, Tom Scott, MeatCanyon, MatPat, Seth Everman and others have recently left YouTube. The reasons vary, but the most common theme of the “I’m outie” videos I’ve watched is simple: “I’m tired.” Creating, maintaining, and marketing a popular video channel has always been a 24-hours-a-day job, but the market is more competitive than it was a decade ago, and that means more work for less money. Pair that with the fact that with YouTube’s ability to arbitrarily demonetize videos and/or change its recommendation algorithm whenever it wants, and “YouTube influencer” becomes an unstable, stressful job, the kind that makes you burn out if you're past your 20s.
The rise of AI parody music
I’d like to say AI-produced art is terrible and irredeemable, but a couple of YouTube channels have me begrudgingly admitting that artificial intelligence can make funny parody music—maybe. Obscurest Vinyl uses AI to create filthy songs in old-school musical genres. “I Glued My Balls to my Butthole Again” and “This Baptism Fucking Blows" are crude, but they're hilarious. There I Ruined It takes a different tact and uses artificial intelligence to "ruin the music you love" by approximate what it would sound like if Elvis Presley covered “I Like Big Butts, The Beach Boys sang “99 Problems,” or NWA played Octoberfest. I don't like that this music is funny, but I can't deny it made me laugh (or at least snort). On the other hand, attempts to dig deeper into the genre reveal that imitators' AI covers are nearly universally bad, so AI doesn't give us a "be funny" button; humor still depends on the person who creates the joke not the AI that helps tell it. But if I were Weird Al Yankovich, I’d be worried.
Viral Video of the Week: Deadpool & Wolverine trailer
Things don’t really “break the internet” like they used to, but if they did, the trailer for Deadpool & Wolverine would have this place in shambles. In only its first day online, this Marvel universe team-up racked up over 21 million views on YouTube. The movie seems like it will be a superhero Odd Couple story with grim Wolverine providing a straight man foil to Deadpool’s wiseassery. The advanced interest in Deadpool & Wolverine, and the similar response to the teaser for DC’s Joker: Folie à Deux released a few weeks ago suggest that the superhero genre might not be as dead as some have suggested. Instead, audiences seem tired of the “traditional” superheroes stories like Aquaman and the Lost Kingdom and The Marvels but remain interested in popular characters presented in new ways. Whether either of these movies will live up to the pre-release hype can’t be determined. Hitting the artistic/commercial bullseye when placing a comic book hero in an unfamiliar context seems way harder than cranking out another formulaic flick, but even if they don't work, at least the resulting movies will be interesting failures.