India not one market, state-wise focus crucial: Heineken

Heineken, the world's second-largest brewer, is impressed by India's business environment and progressive policies, especially in the beer sector. Despite challenges like high taxes on beer compared to spirits, India's promising demographics and increasing affluence make it an attractive market. Heineken's Indian arm, United Breweries, sees significant growth potential, with plans to capitalize on branding and market execution. India's net revenue for Heineken has increased 20% organically, driven by volume and positive price mix.