GE Appliances Introduces Bodewell, New Brand Dedicated To Home Appliance Service

In an effort to make appliance care easier and more convenient for consumers, GE Appliances has introduced Bodewell, its new personalized service designed to make the home appliance experience hassle-free. Rolling out nationwide over the next several months, Bodewell utilizes a local team of experts to offer tailored shopping selections and white-glove service.

Bodewell’s live, personal concierge representatives ensure consistent and reliable appliance delivery, replacement, service, and  support for appliance ownership, saving  time for consumers with streamlined solutions. The new brand offers personalized care through a  network of authorized servicers for all appliances, not just those manufactured by GE  Appliances. 

“Bodewell is a significant step forward in our commitment to revolutionize the appliance  ownership experience,” said Jason West, executive director at GE Appliances. “Our goal with  Bodewell is to provide a seamless hassle-free home experience, not only for any GE  Appliances’ brand you may own but for any appliance found within the home. We believe in  creating lifelong relationships with our customers, and Bodewell is a testament to that belief. It’s  not just about the moment; it’s about being there for our customers throughout their journey.” 

“Bodewell is our commitment to being a constant in our consumers’ lives, adapting to their  evolving needs and supporting them from selection and purchase through the life cycle of an  appliance,” said Rick Hasselbeck, chief commercial officer at GE Appliances. “We have been  the only company with its own dedicated, trained factory service technicians and we are  extending that expertise even further to better serve homeowners, families, retailers and  builders. We created this brand to build relationships with our owners that last a lifetime,  ensuring a seamless, hassle-free home experience.” 

Beginning as a pilot program by GE Appliances in Florida, the expansion will be completed for  national consumers by the middle of this summer and consumers will begin to see Bodewell  vans in their own communities. Click to learn more about Bodewell.

See also: GE Appliances Joins Instacart’s New Development Platform