Sneaker sales for Sambas, the 2023 ‘Shoe of the Year’, will likely peak soon, but Adidas has a plan

The German sportswear giant is preparing for the inevitable downward trend in Samba sales this year.

As Adidas aims to build on hot demand for its three-striped white and black Samba and multicolored Gazelle sneakers, it’s also taking steps to prevent the shoes from becoming victims of their own success.