The power of ambiguity: Using computer models to understand the debate about climate change

Cognitive biases are among the most important factors that prevent people from changing their minds. Climate change deniers and climate activists often tend to accept only information that confirms their respective opinions on the matter. However, opinion dynamics are also influenced by a factor that the researchers call "ambiguity noise." Unlike biases, ambiguity noise is variable, depends on many random factors, and leads to inconsistent judgment.