5 questions marketers should ask before implementing Gen AI

Generative AI has the potential to personalize and improve the customer experience, if it’s implemented in the right way.

Sixty-three percent of marketing leaders intend to invest in generative AI (Gen AI) in the next two years. But, while the technology has the promise to be transformative, incorporating it has challenges. Here are five questions every marketing leader needs to ask before implementing Gen AI for the technology to be effective.